Privacy Policy
Business Name: Rockwell Fitness
Address: 551 Baltimore Annapolis Blvd D, Severna Park, MD 21146
Email: [email protected]
Phone: (410) 432-6140
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit rwfitness.com (the “Site”) or contact us.
1) Information We Collect
A. Information you provide to us: Contact and inquiry information (e.g., name, email, phone, message contents) when you submit forms or contact us.
Free trial / class request information (details you submit through our Site forms).
B. Information collected automatically: When you use the Site, we (and our service providers) may automatically collect:
Device and usage data (e.g., IP address, browser type, pages viewed, approximate location, referring/exit pages, timestamps).
Cookies and similar technologies (see Section 5).
C. Information handled by third parties:
Some actions take you to third-party platforms that collect information directly:
Membership sign-ups, schedules, and transactions via Mindbody.
2) How We Use Information
We may use the information we collect to: Respond to inquiries, requests, and customer service needs.
Provide information about memberships, classes, trainers, and services.
Send administrative messages (e.g., confirmations, replies).
Send marketing communications if you request them or where permitted by law (you can opt out anytime). Improve the Site, troubleshoot issues, and maintain security. Comply with legal obligations and enforce our terms.
3) How We Share Information
We may share information:
With service providers that help us run the Site and communications (hosting, analytics, form tools, email).
With platform partners you choose to use (e.g., Mindbody for sign-up/scheduling).
For legal reasons (e.g., to comply with law, respond to lawful requests, protect rights/safety, investigate fraud/security incidents).
In a business transfer (e.g., merger, acquisition, asset sale).
We do not sell your personal information in exchange for money. (see Section 5 & 8.)
4) Data Retention
We keep personal information only as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law (e.g., recordkeeping, dispute resolution, enforcement).
5) Cookies, Analytics, and Advertising Technologies
We may use cookies and similar technologies to operate and understand the Site and to market our services.
Tracking pixel notice: Our Site references the “PixelYourSite” plugin and sends page view events, which may indicate use of marketing/analytics pixels (e.g., for measuring ads and conversions).
You can control cookies through your browser settings. If you are in certain regions, you may be shown a cookie consent banner that lets you accept or reject non-essential cookies.
6) Third-Party Links and Services
The Site may contain links to third-party websites and services (such as Mindbody, Google Forms, social platforms, and map services). Their privacy practices are governed by their own policies, not ours.
7) Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure.
8) Your Privacy Rights
Depending on where you live, you may have rights to:
Request access to personal information we hold about you.
Request correction or deletion.
Object to or restrict certain processing.
Opt out of certain data sharing for targeted advertising (where applicable).
Appeal certain decisions (in some jurisdictions).
How to exercise rights: Email [email protected] with your request and the email/phone you used to contact us.
We may need to verify your identity before completing your request.
9) Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided us information, contact us to request deletion.
10) Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page.
11) Contact Us
Rockwell Fitness
551 Baltimore Annapolis Blvd D, Severna Park, MD 21146
(410) 432-6140
